It’s been a tough year for the National Football League. There was renewed emphasis (for a while) on the devastating brain damage caused by repeated concussions. Then there was the Ray Rice domestic violence incident. And then there was the Adrian Peterson child abuse incident. And now there’s the Aaron Hernandez trial for murder and weapons charges that started a couple days ago. All these scandals added up to big, bad publicity . . . so much so that the Fiscal Times noted in a recent headline that these incidents “Rocked the NFL.”
Then there was deflate-gate, the ridiculousness that led us to wonder if our football heroes might just be a bunch of cheats.
Through all these scandals the NFL has continued laughing its way to the Bank with obscene gobs of money that could be used to wipe out Ebola or end child abuse. Last year, NFL commissioner Roger Goodell made about $44 million. Vegas odds are that he’ll do better this year. Super Bowl advertisings are doing just fine, thank-you. And Katy Perry may or may not have a wardrobe malfunction tomorrow evening, but you can bet there will be millions of viewers. The NFL is right on pace to increase its economic worth to something well over being a $9 billion dollar industry. Not bad. Talk about Teflon.
It’s clear the situation is hopeless and that the Juggernaut that is the NFL will stroll into the future without substantially addressing anything that might be remotely linked to a social virtue. Nevertheless, I can’t stop cheering for underdogs, and that leaves me with an array of dreams that are so silly that I’m embarrassed to admit them. That said, I’ll go ahead and embrace my embarrassment and tell you what I’m watching for tomorrow.
I’ll be watching to see how many advertising bucks are used to promote domestic violence or child abuse prevention. Will we see NFL players, coaches, owners, and the commissioner go on record to support sexual assault prevention? Might there be room for the tiniest of sprinklings of valuable educational public service announcements during the four hour Super Bowl feast?
I think not; but I hold out hope.
And here’s my biggest irrational wish. I’m wishing for the NFL to provide educational information about the dangers of corporal punishment. Adrian Peterson said something to the effect that all he did was send his kiddo out to get a stick so he could beat him with it, just like his Momma did to him. Peterson was talking about our great American tradition of believing that it’s a good thing for parents to hit their children.
Even more disturbing than the single Adrian Peterson incident is the fact that during a typical 4 hour time period (about the length of the Super Bowl broadcast) there are approximately 1,500 reports of child abuse . . . and so maybe, just maybe, we could use a little NFL-sponsored education here.
But what really smacks my pigskin is the fact that Adrian Peterson’s parenting philosophy is still alive and well on the internet. In particular, it’s featured on the website of Christian “parenting expert” James Dobson. Seriously. It’s on a Christian-based website. This is stunning not only because there’s a truckload of science telling us that hitting kids is linked to bad outcomes, but also because it’s pretty difficult to imagine the Jesus that I read about in the Bible hitting children with a stick . . . or advocating the hitting of children with a stick.
Now that it’s the 21st century and time for Super Bowl XLIX, shouldn’t we know better? Shouldn’t we know that we shouldn’t send our kids out to get sticks so we can beat them? Come on NFL . . . just share that fun fact. Just come out and say you don’t support beating children . . . and how about you take 0.001% of your net worth and use it to launch an educational campaign that will teach parents what to do instead of hitting kids.
That’s what I’ll be watching for tomorrow . . . if I can manage to stomach turning on the game at all.